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The Furniture Store

The key to promoting The Furniture Store online was to ensure they had a modern responsive website that showed all their products clearly and in a fashion that enabled us to focus heavily on search engine optimisation. 

Overview

Overview

Specialists in supplying oak & pine furniture.

The Furniture Store, based in Telford and Stafford were previously known as The Pine Colonel. They specialise in supplying the highest quality oak furniture and pine furniture at the most competitive prices to the Shropshire and Staffordshire areas. 

The Challenge

The Challenge

The Furniture Store approached us back in 2012 with a very simple goal. They wanted to take their website that was very outdated and not easily manageable or user friendly, and replace it with a modern clean website, that was not only smartphone and tablet friendly, but also user friendly. The website needed to be an online shop where customers could browse and add products to their basket and make an online payment.

It was also a very important part of the project for their growing product ranges to be showcased in a fashion that engaged and interacted with their customers and at the same time displayed their products clearly.. Another key requirement was to improve online website visitors and at the same time online sales. Search engine optimisation and online promotion were therefore key to the project. 

What we provided

What we provided

The Solution

The Solution

A complete rebranding of The Furniture Store website was required to achieve the correct look and feel and achieve the goals. The website was developed based on the re-branded designs and coupled to VistaShop to enable us to add the bespoke features that were required to ensure the shop ran smoothly. The website was also developed using a responsive framework to ensure compatibility with smartphone devices from large tablets down to small smartphones.

After the successful launch of the website a search engine optimisation campaign was then run over a period of 6 months to move the site up the search engines. This campaign had the desired effect, as the website started ranking very well for majority of the chosen keywords. The website has had numerous design modifications and search engine optimisation modifications made over the last few years, and we have also run a successful Google Adwords campaign to provide even more search engine coverage.

We frequently make bespoke modifications to the website and also work with The Furniture Store on the design of banners and other online promotional artwork.

Testimonial

 Vista Design offers a complete e-commerce solution, much more than simply designing a web site. They develop a comprehensive understanding of your business and what you are driving to achieve. This is then transformed into an excellent website with a simple CMS. Most importantly this is not where the story ends, Vista Design will work with you to constantly improve and adapt your website, whilst any day to day problems are efficiently dealt with. Vista Design’s delivery of your website is the start, not the end, of a productive business relationship. 

Philip Runton
Director
www.tfsplus.co.uk

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