Our mission was to create a new website from scratch that's user-friendly, visually appealing, and SEO optimized, aligning with Spirit Occupational Health brand identity and business objectives. Our task was to create a new website from scratch that's user-friendly, visually appealing, and SEO optimized.
We started by delving into the core values, mission, and aspirations of Spirit Occupational Health, ensuring that every digital element echoed their commitment to workplace health and wellness. With a focus on user-centricity, the website seamlessly navigates the complex world of occupational health, offering visitors an immersive experience, rich with insights, guidance, and resources.
Today’s website now stands not just as a beacon of health guidance but as a testament to the transformative power of cohesive branding and visionary web design. Through our collaboration with them, we have epitomized how digital craftsmanship can elevate a brand, helping it capture the market it operates in.
Vista Design was entrusted with the pivotal task of transforming Spirit Occupational Health's online identity to meet the needs of their diverse clientele. Our task entailed creating an entirely new website, establishing a robust SEO strategy, and implementing advanced features for enhanced user engagement.
Going into this website design, one of our initial challenges was the complex market operated by Spirit Occupational Health. The client by nature, straddles both the medical and corporate worlds. Crafting a design and content strategy that could appeal to medical professionals, HR departments, and individual employees was our initial hurdle. We needed to ensure our platform could speak simultaneously to seasoned doctors and anxious employees seeking guidance on workplace health.
Furthermore, we had to navigate the vast spectrum of occupational health topics – from workplace ergonomics to mental health support – demanded a site architecture that was both intuitive and expansive. Achieving this balance, where users could quickly locate specific information without feeling overwhelmed, was a delicate combination of design and functionality.
We developed a user-friendly and intuitive interface, with a clear navigation structure that simplified the user journey. The design incorporated a crisp, professional aesthetic that mirrors Spirit Occupational Health's brand ethos. We integrated relevant industry-specific visuals and professional photographs, while consistently maintaining the brand’s colour scheme throughout the site.
A crucial aspect of our design strategy was creating a responsive design that ensures optimal website performance across multiple devices. Understanding the necessity of accessibility in today's digital age, we developed the site testing it across multiple devices to ensure the best possible compatibility.
Recognizing the diverse audience spectrum – from medical professionals to corporate entities and individual employees – we developed a unified brand language. This language, both in design and content, ensured consistency, clarity, and resonance. Interactive graphics, balanced with industry-specific jargons explained in layman's terms, ensured accessibility for all user groups.
We optimized all on-page elements - from meta descriptions and image alt tags to headers and URLs, making sure they followed best SEO practices.
Finally, to empower our client to use their new platform to its fullest potential, we conducted simple training sessions. These sessions equipped the Occupational Health company's team with the know-how to update content, interpret user analytics, and employ the site's versatile functionalities.
Our custom eCommerce Website packages can be tailored to your exact needs, this way you receive exactly what you require and do not have extra expenditure on features you don't need. Simply get together some thoughts on your requirements and get in touch, we'll make a note of all you need and tailor a no obligation quote for you.