Flyer design for BTH Transport

Flyer Design for Telford's leading logistic & distribution providers

In the ever-evolving landscape of physical media, we were given the privilege to help BTH Transport, who were in the process of launching a new marketing campaign aimed at promoting their latest express delivery services, and they chose us to design the flyers that would be the cornerstone of this campaign.

When BTH Transport approached us, they needed flyers that would captivate potential customers, convey key information, and stand out in a saturated market. They had found their existing marketing collateral to be uninspiring and ineffective, which drove their quest for a fresh, impactful approach.

Project Planning

Our project planning commenced with a comprehensive audit of their current marketing strategy and a review of their brand guidelines. We then conducted market research to identify how their competitors were attracting customers. The challenge was twofold: first, to create a design that aligned with the company's ethos and offerings; and then to make the flyers so visually compelling that they would act as effective conversion tools.

Arriving on a final concept

After brainstorming and iterating on a variety of designs, we finally arrived at a concept that blended the company's traditional colour schemes with new, dynamic graphical elements. Opting for a bi-fold format, we dedicated the front page to bold, attention-grabbing text accompanied by striking imagery. Upon viewing the flyer, customers would find easy-to-understand sections highlighting the express services, followed by a full portfolio of their vehicles. To make the material easily readable, we employed a clean, elegant typography and used icons and illustrations to enhance the text.

Taking it to market

Once the design drafts were finalized, we conducted testing to see how real people would react to the flyers. The final product was then rolled out as part of the courier company's broader marketing campaign. The impact was immediate and impressive, the client initially found that many of their customers would ask for multiple copies so they could pass them onto friends. Furthermore the client observed a considerable surge in website traffic post-flyer

The success of this project lied in our approach to design, where we consider not just the visual elements, but also the strategic purpose behind every decision. The real win was seeing how our design solutions could translate into measurable successes for our client. This experience further affirmed our commitment to delivering tailored, effective, and beautiful design solutions. We look forward to new projects where we can push the envelope, literally and figuratively, in creating designs that not only resonate with audiences but also drive business goals.