Vista Design - Web Design Project for CAM 24
Web design, is not merely about creating a well-designed, easy-to-use website, but more about mirroring a company’s essence and embodying its mission. This was when we collaborated with Cam 24, a Spanish construction trailblazer specializing in swimming pool construction and sustainable housing development. Our challenge was to create a website that resonated to both construction & management while creating a further challenge of catering to an unfamiliar Spanish market.
Our approach began by delving into the Spanish construction market, analysing the digital behaviour of potential clients, and understanding the intricate nuances of sustainable construction and swimming pool design, we sought to grasp the essence of SolAqua's offerings.
Upon this foundation, we constructed the architecture of the site. Creating a navigation through the site is designed to be fluid and intuitive. Instead of abrupt page jumps, we introduced smooth transitions and ease of use, ensuring that users flow from one section to another. Understanding our target market we didn't want to overwhelm them, which was our key concern.
Images play a vital role in the construction industry, where seeing is more than just believing. We integrated a rich gallery showcasing Cam 24's masterpieces. From the azure calm of their swimming pools reflecting the Spanish sun to the innovative designs of their eco-homes that blend seamlessly with their surroundings, every image was meticulously chosen to stir emotions and kindle aspirations.
No construction is complete without its materials, which required us to draft up text that would drive enquiries. We highlighted Cam24's commitment to sustainability and their unmatched expertise in pool construction throughout their region. Their story was woven. and began spanning Cam24's journey, their principles, and testimonials from elated homeowners who found their paradise and project dream, made a reality thanks to Cam24.
Of course, in today's mobile age, adaptability is key. The client was especially keen for the website to be mobile-friendly, which we happily helped with. In the construction industry a lot of the clients will access the website on their phones, which further demonstrates the need to have a website that worked as well as it looked.
